A NEW DESTINATION FOR MODERN CITY LIFE

HAS BEEN ESTABLISHED IN BRATISLAVA

(media relations, product PR, influencer marketing)

The opening of the multi-functional project with the long-awaited bus station in Bratislava met with great interest from the public and the media. The very opening in autumn 2019, in the beginning of the 3rd wave of COVID, was a challenge in itself. Shortly after it came another one – to teach people, after the first excitement from the new center, to spend time in it.

WHAT WERE THE EXPECTATIONS?

Experience Nivy! Nothing more, nothing less. From the beginning, Nivy did not want to be a place that we will say how it should be for visitors. How you perceived them was up to you. After opening, they were supposed to become a place of unique experiences, but also solutions for everyday and quite common needs. And that was our task.

telefon-post-nivy

WHAT WAS DONE?

Journalists were the first to see this unique space, 2 days before the official opening to the public. The arrival by buses from the temporary bus station to the new one was a real experience for them, as was the guided tour from the underground to the green roof of the center.

The floodplains attracted media attention mainly because of the public space. From the point of view of native PR, it was therefore natural for them to be reserved towards „commercial“ content, as well as their gradually decreasing interest in the new center.

Levels combine many functions. We were therefore looking for ways to reach a specific customer and make Nivy a place for everyone. And we succeeded not only through classic PR formats, but also through cooperation with influencers. Thanks to visually interesting content, we bring the experience directly to our target groups.

HOW DID WE DO?

An incredible 57,000 visitors visited Nivy on the first day. The milestone of the millionth visitor was conquered by Nivy in 24 days.

We were full at the opening for journalists. This time, fears of low participation in the press day did not have a chance to materialize, rather there was a threat of exceeding the capacity. We were not so much limited by space as by the current COVID measures in connection with the starting third wave. Only this day brought us a big media hit. In one week, we achieved 145 native media outputs worth 2.27 million euros (AVE) from the initial press conference. The opening to the public alone brought us almost twice as many climbs in the following weeks.