Under our leadership, the association received a new identity, website and communication priorities. Thanks to the workshops with its members, we were able to not only create a new face of the association, but also successfully introduce it to public life. The following years with AMOBE were about full-service, from content creation and media relations through digital and online campaigns to support of PA activities.

At the time of opening the topic of employee meal support in Slovakia, we witnessed passionate debates that had to be moderated and kept at a professional level. However, our role did not end with community management on social networks. We covered all communication with the mass media, which required finding not only suitable channels, but also bulletproof arguments and messages. In this way, we continuously reacted to the current predatory developments not only on the political but also on the social scene in the form of advertisements, opinions, press releases or individual responses. We constantly took into account the association’s communication priorities in order not to fall into reactive communication. It was not easy to stand up argumentatively in discussions, so we had to constantly secure a wide range of professional documents, data and information from available Slovak and foreign sources. We also supported the local activities of the international roofing association SVIA.